Cross-media Platform K4 catalog
The appearance of newdigital supports, such as the iPad, smartphones or those related to the internet, and their co-existence with traditional printing, as well as the need of those responsible for corporate communications to cut costs, have led CEGE to develop the cross-media publishing platform K4 catalog.
Applications of the platform: K4 catalog:
1. ONLINE COLLABORATION IN EDITORIAL PROCESSES
The K4 catalog collaboration platform makes the whole document publishing process much easier and faster (leaflets, journals, newspapers, magazines, blogs, product catalogues, corporate presentations) from the design right up to publication.
K4 catalog provides a common work space for the client and CEGE's layout department and divides the work into sections, so that the client and CEGE can collaborate simultaneously in this space.
Las ventajas serían los siguientes: las correcciones se realizan directamente sobre la maqueta del documento, se trabaja de manera simultánea en un único documento, el documento se divide por artículos y no por páginas, el proceso de aprobación se centraliza, se puede hacer un seguimiento continuo del estado de trabajo.
2. DIGITAL EDITING
The K4 catalog platform means that content can be published adapted with the client to new communication devices and media.
Based on a document laid out in CEGE, a file can be generated that's suitable for tablets (iPad, Galaxy, Xoom and other devices) and that can be distributed by email, USB, etc. or uploaded onto a website.
Las ventajas serían los siguientes: vínculo de la marca con las nuevas tecnologías, aprovechamiento de las posibilidades que ofrecen los nuevos dispositivos y los nuevos medios de comunicación con el cliente, contacto inmediato y directo con el cliente final.
3. DIGITAL CATALOGUE
The K4 catalog provides the client with a library or catalogue of their own finished corporate documents.
K4 catalog includes dynamic templates that can be used, via a guided and secure process, to edit documents online and introduce small changes in content without the user requiring any technical knowledge while ensuring total security for the corporate image.
K4Catalog provides the following advantages: control and organization of corporate documents, easy access to the company's product catalogue on demand, possibility to modify and personalize before printing, system available 24/7 from anywhere and control of applications according to the corporate image guidelines.
